“What can I post today?”
It’s hard to find great Facebook content to post on our business pages and many people have many opinions on what “works” on Facebook.
But remember, your Facebook page doesn’t have to cater for everyone. What works for your page may not work for other agencies in other areas or markets and vice versa. You need to test to see what gets the most engagement from your page followers.
So here are 7 tips for writing great Facebook Posts.
1. Ask a Question
But don’t make it too open-ended. Giving people an easy choice of answers will result in more comments and engagement.
For example, “do you prefer Chadstone or Chapel Street?” rather than, “what’s your favourite shopping district in Melbourne?”
2. Keep it short
About the size of an oldschool text message – around 160 characters. Most people tend to skim through posts quickly and won’t read long winded posts.
3. Give a clear Call-To-Action
Tell people what to do. “Click Like if you agree and Comment if you don’t” – or something like that. Giving people direction isn’t a bad thing, but avoid doing it in every post.
4. Give only some valuable information
Your goal on Facebook (and other networks) is often to get people to your website. That goal requires giving readers a reason to click your link. So don’t give them all of the information in your post, because you want them to click your link to get the rest.
5. Give them a link
Especially if there is a call-to-action, make sure to provide a link to where you want them to go. It could be your website, another Facebook page, your agency’s app in the App Store or even a a link to a property listing on one of the portals.
6. Be Positive
People respond and tend to share more when the post is about something positive. No one likes a drainer! Big share and like numbers come from posts that are inspirational and/or funny. Some people might agree with you if you post something negative but they will hold back the likes, comments and shares because they don’t want to be perceived as negative.
7. Post an Image
You almost always must post an image!! Historically speaking, photos carry the greatest weight in the Edgerank algorithm on Facebook and people are more likely to share photo posts.
And there you have it. But remember, this information may not work for every page so get posting and see what works for you.
